My Process
Most people want to start with prompts. I don't. Prompts are the last step. The real work happens before a single word is generated. Here’s my approach:
Ground.
Every memorable piece of writing is anchored in something that actually happened. A customer you'll never forget.
The product launch that almost didn't happen. The conversation that changed your mind. The mistake you still talk about because it taught you something worth remembering.
Those experiences live in your brain. AI doesn't have them. That's where we start.
Before we talk about prompts, we uncover the stories, observations, convictions, and perspectives that make your communication uniquely yours. Because your voice isn't built on adjectives like professional or warm.
It's built on lived experience. The best prompts don't start with instructions. They start with memories, examples, lived experience.
Translate.
Once we've identified those anchors, we teach AI how you communicate.
Not simply by feeding it your last ten blog posts, though. Instead, by helping it understand how you think. Sharing the kinds of questions you’re apt to ask, or the stories you instinctively reach for.
It’s about capturing the kinds of metaphors you return to and the rhythm of your sentences. Those patterns become your AI playbook.
Challenge.
This is where my job begins. AI gives us a draft. I ask different questions. "Would you actually say that?" "Where's the story?" "Is this technically correct...or actually compelling?" "What's missing that only you could add?"
Sometimes the biggest improvement isn't writing something new. It's replacing a polished cliché with an honest observation. Or swapping a generic example for one that actually happened. Editorial judgment is what turns AI output into your writing.
Refine.
Eventually, something shifts. You stop reading it like an AI draft. You stop editing every other sentence. You read it and think:
"That's exactly what I was trying to say."
That's the moment we're after. Not perfect writing. Recognizable writing. Writing your customers, colleagues, or readers would know came from you—even if they never saw your name.
Teach.
Then I hand it back. Not just the finished work. The thinking behind it. You'll leave with prompts, examples, editorial guardrails, and a repeatable process that grows with you.
My aim if for you to become the kind of communicator who knows when AI nailed it, when it missed the mark, and how to bridge the gap.
When we get there, our work is done. You’ll have a path to accelerated content creation that rings true to you, and the tools to keep that refinement perpetually in motion.