My Process
I'm not interested in helping everyone use AI. I'm interested in helping the right people stop sounding like everyone else.
Stop Asking AI to "Sound Like You"
"Sound like me" might be the most common AI prompt—and one of the least effective. Here's why voice is about far more than a few adjectives, and what to do instead.
Not Everyone Should Hire Me
AI can generate content. I can tell you why it isn't working. Here's why combining your expertise, AI's speed, and my editorial judgment produces something better than any of us could create alone.It All Begins Here